SDC Sneakerz

Sale report 001 · graded 27 July 2026

Christmas in July

Sotheby's NBA Auctions Weekly. 66 lots, no reserves, no published estimates. Three star calls and two structural tests.

The sale

HouseSotheby's — NBA Auctions Weekly
Closed27 July 2026, from 21:30 EDT
FormatTimed online, one-minute intervals
Premium28%
EstimatesNone published
ReservesNone
Call classLive-bid

The calls

Signed error is how far the middle of my band sat from the final price. Positive means I called it high.

Luka Dončić — NBA Cup quarterfinals, 35 points · high confidenceMiss · +46%
Anthony Edwards — Classic Edition · medium-low confidenceHit · −2%
Nikola Jokić — 39-point triple-double · low confidenceMiss · +250%

The ordering call

I said Luka > Jokić > Edwards. It finished Luka > Edwards > Jokić. Top right, bottom two backwards. Half.

Scorecard

Star calls1 hit, 2 misses
Structural tests2 of 2
Ordering callHalf
Overall4 hits · 2 misses · 1 half
Median signed error+46% — high
Called high / low3 / 0
Beat the houseNot applicable — no estimates published

Confidence came out backwards. High-confidence call missed. Medium-low hit. Low-confidence missed worst of all. Three data points is nothing — but if that pattern survives ten sales, it's the most important thing in this whole project.

What I got wrong, and why

Luka — 46% high, on my most confident call

I anchored to his Lakers playoff jersey at $51,000. This was a Cup quarterfinal. I treated two different stages as the same thing because the player was the same — substituting who wore it for what it was.

Jokić — 250% high, my worst of the sale

I logged it low confidence and said out loud it was a model read with no jersey comp behind it. Being honest about that didn't save me. Best stat line in the sale, and it closed at a third of Luka's price.

The reason I gave publicly was wrong too

I wrote that market size beats the moment beats the rising star. Minnesota isn't a bigger market than Denver, and Minnesota won that matchup. Market size didn't sort these at all. Player heat did — the superstar, then the ascendant kid, then the best player in the world that nobody's buying.

The two tests

Does the name price? Held.

I said stars should clear 15 to 50 times the role-player floor. Across 26 role-player closes the median floor was $576. Luka landed at 62×, Edwards 36×, Jokić 21×. Two of three inside the band, order correct.

Does worn beat issued? Held, at exactly 2.00×.

I flagged this as confounded when I called it — the two jerseys I was watching belonged to different players, and the more collectible name was on the issued one. The full population settles it.

CategoryLotsMedian close
Game worn10$1,024
Game issued16$512
Ratio2.00×

Carried forward

Band lower for league-consigned, no-reserve, current-season sales — this isn't a marquee sale and shouldn't be priced like one. Don't price a stat line as a moment. Player heat sorts current-season lots, not market size. Treat worn versus issued as a 2× adjustment. And note the estimate regime on every future call, so like gets compared with like.

The data

Every role-player "Christmas Day" close captured on the night, premium included. This is the floor the star multiples get measured against.

PlayerCloseTypePlayerCloseType
Johnny Juzang$256IssuedZeke Nnaji$512Worn
Leonard Miller$256IssuedDe'Anthony Melton$512Worn
Jalen Pickett$384IssuedCraig Porter Jr$640Issued
Quinten Post$384WornThomas Bryant$640Issued
Jaylen Clark$512WornLarry Nance Jr$768Issued
Joe Ingles$512IssuedBuddy Hield$768Issued
Jaden Hardy$512IssuedJonas Valančiūnas$896Worn
Dwight Powell$512IssuedMoses Moody$896Issued
Hunter Tyson$512IssuedJeremy Sochan$896Issued
DaRon Holmes II$512IssuedRyan Nembhard$1,152Worn
Jordan McLaughlin$512IssuedCaleb Martin$1,408Worn
Luke Kornet$1,408WornBrandon Williams$1,920Worn
Tyrese Proctor$2,176IssuedJulian Champagnie$2,176Worn
26 lots. Median $576. Mean $832. Range $256 to $2,176.